Urgency Impact Priority Agent (ConnectWise)
Last updated: February 9, 2026
Updated Feb 8, 2026 by Andrew Feng (Product Manager)
Overview

The Urgency, Impact, and Priority Agent ensures that tickets in ConnectWise are classified with the correct urgency, impact, and resulting priority.
Its primary purpose is to automatically assess how critical an issue is, who or what it affects, and how quickly it should be addressed. These data points allows it to set the right Priority for a ticket. By standardizing these classifications early, the agent helps teams respond consistently, meet SLA expectations, and reduce manual decision making during triage.
This agent plays a key role in establishing ticket severity. The agent is designed to run early in the workflow, after company context is established and before routing or ownership decisions are applied.
Important Execution Behavior
The Urgency, Impact, and Priority Agent runs once per ticket.
After the agent evaluates a ticket and completes its classification, it will not run again on that ticket, even if:
The ticket changes status later
The ticket is moved back to the same board
Urgency, impact, or priority values are manually edited after the agent runs
If urgency, impact, or priority needs to be reclassified after the agent has run, changes must be made manually.
When This Agent Runs
The Urgency, Impact, and Priority Agent evaluates a ticket when all of the following conditions are met:
The ticket enters a configured board
The ticket reaches a configured status
The ticket’s current urgency, impact, or priority values match one of the configured trigger conditions
Any applicable Standard Operating Procedures (SOPs) allow the evaluation to proceed
All four conditions must be satisfied for the agent to activate.
This ensures the agent runs at a deliberate point in the workflow and only evaluates tickets whose severity classification is missing, incomplete, or known to be unreliable.
Example
You may configure the agent with the following conditions:
Board equals Catchall
Status equals New
Priority is unset or equals Medium
In this configuration, the Urgency, Impact, and Priority Agent runs when a ticket reaches the New status on the Catchall board and the existing priority value meets the configured trigger criteria, unless an SOP rule restricts reclassification.
This allows you to consistently and safely automate severity classification while preserving explicit operational rules and exceptions.
What This Agent Can Change
The Urgency, Impact, and Priority Agent updates the following fields together:
Urgency
Impact
Priority
This agent will only modify these fields and does not update any other ticket attributes.
All updates respect ConnectWise priority calculation rules and dependencies. If a priority is derived from urgency and impact, the agent ensures those values are set in a valid order.
Configuration Options

Urgency Impact Priority Configurations
The Urgency, Impact, and Priority Agent uses a combination of board scope, severity trigger conditions, exclusions, and optional SOP instructions to determine when a ticket should be evaluated and whether classification updates are allowed.
1. Select Which Boards Should Trigger This Agent
This setting defines where the agent is allowed to run.
Select one or more boards where the Urgency Impact and Priority Agent should evaluate tickets. Only tickets that exist on these boards will be considered.
If all boards are selected, the agent may run on tickets from any board, provided all other trigger conditions are met. The agent is set to run on all boards by default.
This setting does not determine what the agent changes. It only controls eligibility based on board placement.
2. Select Which Companies Should Trigger This Agent
This setting defines which existing company values are eligible for urgency, impact, and priority evaluation.
By default, if no companies are selected, the Urgency, Impact, and Priority Agent will evaluate tickets from all companies, provided all other trigger conditions are met.
When companies are selected, the agent will only evaluate tickets whose initial Company field matches one of the selected values.
This is commonly used when:
Tickets are created under placeholder companies such as Catchall or Unknown
Certain company records are known to produce unreliable urgency or priority values at ticket creation
Automated severity classification should apply only to specific customers or service tiers
If all companies are selected, the behavior is equivalent to leaving the setting empty.
Important Clarification
This setting is evaluated against the company value present on the ticket when it first enters your ConnectWise environment.
In practice, the agent reads the ticket’s initial Company field at creation time and uses that value to determine eligibility. Any company changes made later in the ticket lifecycle do not affect whether this agent runs.
This ensures severity classification remains predictable and does not change retroactively as company assignments are updated.
3. Optional: Exclude Companies From Triggering This Agent
This setting defines hard exclusions.
Tickets whose current Company value matches any excluded company will never be evaluated, even if:
The board condition is met
The status condition is met
The company is otherwise included in the trigger list
Common use cases include:
Your internal MSP company
Vendor or distributor records
Administrative or system level companies
Exclusions take precedence over company trigger selections.
4. Optional: Add Standard Operating Procedure (SOP) Instructions
SOPs provide behavioral rules and guardrails that the agent must follow.
SOPs are evaluated after trigger conditions are met but before any prediction or change is applied.
SOPs can be used to:
Restrict when the agent is allowed to change the company
Prevent reassignment in specific scenarios
Force or exclude specific company outcomes
Add business context that cannot be captured by filters alone
SOPs are optional. If no SOP is provided, the agent relies on board scope, company triggers, exclusions, historical patterns, and ticket context.
If an SOP applies and blocks execution, the agent will not modify the ticket. The decision and reason are recorded in the workflow logs.
How SOPs Affect Execution
SOPs are evaluated before the agent applies any inferred prediction.
If an SOP applies, it may:
Explicitly allow the agent to proceed
Restrict the agent from making any change
Force a specific company assignment
Exclude certain companies from reassignment
If an SOP blocks execution, the agent will not modify the ticket, even if all other trigger conditions are met. The outcome is recorded in the workflow logs.
Urgency Impacy Priority Speciality Configurations
1. Priority First mode
The Urgency, Impact, and Priority Agent includes a specialized configuration option that controls how priority is determined.
Default Behavior
By default, the agent evaluates urgency, impact, and priority using a combination of:
Historical ticket and prioritization patterns based on how your team has handled similar issues in the past
The full context of the current ticket, including the summary, description, and notes
Any configured Standard Operating Procedure (SOP) rules
The native ConnectWise urgency, impact, and priority SLA matrix
This approach aligns priority decisions with ConnectWise SLA logic while still incorporating your team’s historical behavior and operational rules.
When Priority First Mode Is Enabled
Some MSPs do not rely on the ConnectWise urgency and impact matrix to determine priority. Instead, priority is set directly based on ticket context and operational judgment.
When Priority First Mode is enabled, the agent determines priority without using the ConnectWise urgency and impact matrix. Priority is assigned based on:
The reasoning derived from the ticket’s context
How your team has historically prioritized similar issues
Any applicable SOP rules
This allows priority decisions to reflect real operational behavior rather than matrix-driven SLA logic, while still remaining consistent and auditable.
How Predictions Are Made
The Urgency Impact Priority Agent determines the correct urgency impact and priority by evaluating multiple signals together, not by relying on any single field or rule in isolation.
Each decision is based on a combination of historical patterns, real-time ticket context, the ConnectWise SLA Matrix and explicit operational rules. When conflicts exist, SOP rules take precedence over inferred signals.
1. Historical Urgency Impact Priority Assignments
The agent learns from how your team has historically classified urgency, impact, and priority in ConnectWise.
Past severity decisions for similar tickets help establish patterns that reflect how your organization typically assesses criticality. This allows classifications to align with real-world operational behavior rather than generic or default SLA assumptions.
Historical patterns inform severity decisions, but they are evaluated alongside ticket context and SOP rules rather than acting in isolation.
2. Ticket Context
At runtime, the agent evaluates the full ticket context, including:
Summary
Description
Notes
Requester and sender details
Rather than relying on a single keyword or field, the agent considers how all available information relates to urgency, scope of impact, and required response time. This allows it to assess severity even when individual fields are incomplete, inconsistent, or ambiguous.
No single field is treated as authoritative on its own.
3. Standard Operating Procedures (SOP) Rules
SOPs act as high-priority guidance for the Company Agent.
When an SOP applies, it is evaluated before inferred signals from historical data and ticket context and is treated as the strongest input in the decision process. In the vast majority of cases, SOP instructions are followed explicitly and drive the final company assignment.
SOPs can be used to allow, restrict, or strongly bias company assignments based on your defined operational rules. Both positive and negative SOPs consistently outweigh inferred predictions and are designed to enforce your operational intent.
While the Company Agent evaluates SOPs alongside full ticket context, cases where an applicable SOP is not followed are rare and typically tied to ambiguous or conflicting ticket signals. All such decisions are visible in workflow logs for review.
4. ConnectWise Urgency, Impact, and Priority Matrix

When Priority First Mode is disabled, the agent also evaluates the ConnectWise urgency, impact, and priority matrix to derive the final priority value based on configured SLA logic.
Interaction With Other zofiQ Agents
The Urgency, Impact and Priority Agent is part of zofiQ’s coordinated triage workflow and relies on accurate company information.
When multiple triage agents are enabled, zofiQ follows a defined orchestration order to ensure consistent outcomes. The Urgency, Impact and Priority Agent runs after the Company Agent so that contacts are evaluated within the correct customer context.
At a high level, the orchestration flow is:
Company Agent
Identifies and confirms the correct company as early as possible to establish core ticket context.
Urgency, Impact, and Priority Agent
Evaluates urgency, impact, and priority early using the initial ticket content and company context.Board Agent
Determines the correct board for the ticket based on classification rules and routing logic.Contact Agent
Assigns or corrects the contact once company and agreement context is finalized.
Agreement Agent
Assigns the appropriate agreement using stabilized company and priority context.Dispatch Agent
Assigns ticket ownership after all classification and contractual decisions are complete.Summary Line Agent
Generates or refines the ticket summary last, incorporating all prior decisions and final context.
Visibility and Control
All Urgency Impact and Priority Agent decisions follow the configured filters, overwrite rules, and SOP constraints.
Every action taken by the agent is fully observable:

All evaluation steps, decisions, and execution outcomes are recorded in the agent’s individual Workflow Logs
Any changes applied by the agent are also reflected in the audit trail of each ticket it affects within the PSA
This provides a clear, end to end view of what the agent evaluated, what decision it made, and why, ensuring agreement assignment remains predictable, auditable, and aligned with how your organization delivers and bills for services.
If you have any other questions or concerns you can reach out to support@zofiq.ai